At VITM 2026, Khanh Hoa's booth impresses with its green, creative, and identity-rich display space. Following the theme “Digital Transformation, Green Growth - Elevating Vietnamese Tourism”, Khanh Hoa chooses a different approach by building an eco-friendly booth while recreating the destination image through visual and emotional experiences.
Right from the design, the booth clearly demonstrated the direction of sustainable development with the priority given to using reusable materials, minimizing plastic printing, creating a modern but refined, harmonious, and environmentally responsible space. The open layout makes it easy for visitors to access, explore, and interact, true to the connection spirit of VITM.